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TBWA's brain booty and disruptive interestingness across creative culture and media arts.

Curated by Abbey Dethlefs.

Founded by Maria Popova, editor of Brain Pickings.

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As you’ll read below, our friends over at Open Culture do a fantastic set-up to this amazing graphic novel-style story about Dark Matter — however I will add that if you love science, comics or anything inbetween, you will love this.

We finally got the big announcement. After decades of work, physicists have pinned down the Higgs Boson. It’s a major milestone. But physicists at CERN won’t be left with nothing to do. The same folks at PhD Comics who gave us this helpful primer that uses animation to explain the Higgs Boson have also produced a companion video on Dark Matter, the mysterious stuff being researched by CERN scientists and their Large Hadron Collider.

In the clip above, physicists Daniel Whiteson and Jonathan Feng underscore how much of the universe remains dark to us. We understand about 5% of what makes up the cosmos. Another 75%, we call Dark Energy, the other 20%, Dark Matter, which are possibly manifestations of the same thing (or possibly not). Research on Higgs Boson will tell us something important about the origin of mass in the universe. But whether any of this will help explain Dark Matter (which accounts for most of the matter in the universe and behaves differently than the mass we understand — it neither emits nor absorbs light) — that’s another big question.”

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Posted on Thursday, July 5th 2012

Look again at that dot. That’s here. That’s home. That’s us. On it everyone you love, everyone you know, everyone you ever heard of, every human being who ever was, lived out their lives. The aggregate of our joy and suffering, thousands of confident religions, ideologies, and economic doctrines, every hunter and forager, every hero and coward, every creator and destroyer of civilization, every king and peasant, every young couple in love, every mother and father, hopeful child, inventor and explorer, every teacher of morals, every corrupt politician, every “superstar,” every “supreme leader,” every saint and sinner in the history of our species lived there-on a mote of dust suspended in a sunbeam.

Carl Sagan, “Pale Blue Dot: A Vision of the Future in Space”

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Posted on Sunday, July 1st 2012

When Carl Sagan first spoke of the cosmos, he helped people wrap their brains around the idea through digestible facts, like “the nitrogen in our DNA, the calcium in our teeth, the iron in our blood, the carbon in our apple pies were made in the interiors of collapsing stars.” But it’s thought-provoking insights like “We are made of star stuff” that continue to create curiosity in this field.

In a time when people have an insatiable thirst for knowledge, Neil deGrasse Tyson is another profound storyteller who can spark imaginations.  As he tells the story of his calling to study the universe, you can’t help but feel something. Some would call it spiritual, others would call it religious and some would point to a connection with the universe. Whichever it maybe is for each person to determine. But what I can say is that this is quite possibly “The Greatest Science Sermon” ever.

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Posted on Tuesday, May 29th 2012

Welcome To The Multiverse

The latest developments in cosmology point toward the possibility that our universe is merely one of billions.

In Einstein’s day, the possibility that our universe could have turned out differently was a mind-bender that physicists might have bandied about long after the day’s more serious research was done. But recently, the question has shifted from the outskirts of physics to the mainstream. And rather than merely imagining that our universe might have had different properties, proponents of three independent developments now suggest that there are other universes, separate from ours, most made from different kinds of particles and governed by different forces, populating an astoundingly vast cosmos.

The multiverse, as this vast cosmos is called, is one of the most polarizing concepts to have emerged from physics in decades, inspiring heated arguments between those who propose that it is the next phase in our understanding of reality, and those who claim that it is utter nonsense, a travesty born of theoreticians letting their imaginations run wild.

So which is it? And why should we care? Grasping the answer requires that we first come to grips with the big bang.

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Posted on Wednesday, May 23rd 2012

The New Planetary Habitability Index

Astronomers often estimate the habitability of extrasolar planets and moons based mostly on their temperatures and distance from the nearest star. A team of astrobiologists has now proposed a rubric that includes four groups of variables, each of which is weighted by its importance to sustaining life.

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Posted on Thursday, May 17th 2012

Copyright 2012. by .

Looking to keep things in perspective? This absolutely incredible interactive infographic, Magnifying the Universe, should do the trick. Designer NumberSleuth has developed a beautiful illustration scaling over 100 items within the observable universe ranging from galaxies to insects, nebulae and stars to molecules and atoms.

And as the brains behind It’s Okay To Be Smart pointed out, “Remember: You aren’t insignificant. Nothing else on any scale (that we know of) has the power to define their place in ordered life quite like we do. We are powerful in the infinite powers of our minds.”

Posted on Tuesday, May 1st 2012