“We’ve conducted two years of research on the attitudes of Millennials toward transportation, and we’ve found that access is more important that ownership… There are three factors at play here: the economy, technology, and social networks… The economic downturn has been particularly hard on Millennials… They just can’t afford to own a car… This is an “always on” connected generation that has grown up buying music by the song, so paying for a car by the hour is not a crazy idea.. they place more emphasis on the type of mobile device they carry, over the type of car they would drive.. this generation [can] be “present” without being in the same place, thanks to Facebook, foursquare, Twitter, text… [they are] substituting trips on the asphalt highway for trips on the information superhighway.”