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TBWA's brain booty and disruptive interestingness across creative culture and media arts.

Curated by Abbey Dethlefs.

Founded by Maria Popova, editor of Brain Pickings.

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Given the uncanny power of gum, it seems a little silly that we don’t allow it in the classroom. (If a pill achieved these same results, we’d all be popping it.) Of course, gum is disgusting and unsightly once it becomes litter, but it also appears to be a wonderful stimulant, allowing us to benefit from the attentional boost of eating without having to swallow or ingest calories. (Plus, fresh breath!) A recent review of the gum-chewing literature summarizes the science: “Gum appears to be a functional food with function but no food.

Wired’s Jonah Lehrer on the cognitive benefits of chewing gum

Tags science behavior

 Source Wired